F Cancer
F Cancer is a 501(c)(3) nonprofit that uses wit and humor to improve health outcomes, with a rallying cry that speaks to everyone touched by cancer. When the organization set out to evolve its brand, I originated the core idea for the new logo, then served as Communications Manager, carrying that identity across every channel the community touched.
ARCHIVESART DIRECTIONSOCIAL MEDIA DESIGN
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f cancer
F Cancer is a 501(c)(3) nonprofit that uses wit and humor to improve health outcomes, with a rallying cry that speaks to everyone touched by cancer. When the organization set out to evolve its brand, I originated the core idea for the new logo, then served as Communications Manager, carrying that identity across every channel the community touched.
a symbol for everyone
The brand had to speak to the collective fight against cancer while letting individuals see their own battles in it, whether breast cancer, lung cancer, leukemia, or melanoma. The color ribbon was already tied to countless cancer causes, so I proposed turning it 90 degrees to take the place of the “CK” in the rallying cry. That way, anyone in the community could see themselves in the mark and feel united under “F Cancer.” From there, I refined the concept through sketches and vector work, and my design colleagues handled the final polish.
As Communications Manager, I turned that identity into daily practice. I ran the social channels, produced the content, refined the weekly posting schedule to keep our presence consistent, and designed and managed the website content. Throughout the year, I also created campaign work tied to specific cancer awareness months, working both internally and with external partners to make each campaign serve the community.
outcomes & reflections
Moving from concepting a logo to running the channels that carried it taught me that a brand lives in its small, repeated touchpoints. Awareness-month campaigns showed me how to bring internal teammates and outside partners into one shared purpose. Working on something this personal to so many people made me want every post, graphic, and page to feel like it came from the same caring place.
