Eddie Bauer

During my tenure at Eddie Bauer, I played a pivotal role in expanding the scope and impact of the eCommerce team’s deliverables. My contributions spanned a variety of digital channels, including creating HTML5 banner ads, engaging social media content, and motion-enhanced promotional emails. These initiatives were designed to elevate brand awareness, increase user engagement, and drive higher click-through rates.

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Key Contributions
I spearheaded the transition from static ads to dynamic HTML5 animated banners at Eddie Bauer, creating more engaging and interactive advertisements. We crafted compelling narratives showcasing multiple products by incorporating animated elements into carousel ads. I also developed an easy-to-use template for promotional sale announcements, streamlining processes for the marketing team. Partnering with the in-house video editor, I increased the production of bite-sized video content for social media and email campaigns, which were crucial for new product launches as this enhanced their visual appeal and boosted click-through rates. Additionally, I designed and developed interactive campaign pages that told compelling stories around specific products, broadening the brand's narrative while adhering to established guidelines for a unique yet cohesive user experience.

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Outcomes & Results
During my time at Eddie Bauer, I was proudly able to enhance digital marketing through innovative design and strategic content creation. By expanding the eComm team’s capabilities and introducing streamlined processes, I was able to drive significant improvements in user engagement and brand awareness. I was able to lend my proficiency in digital, motion design, and collaborative content development to make a measurable impact on the brand’s online presence.